How much is slow lead response costing you?

How the math works

The calculator uses widely-cited lead-response research to model the relationship between how fast you respond and how many leads you reach.

• Harvard Business Review (“The Short Life of Online Sales Leads”) — firms that contacted a lead within an hour were 7x more likely to have a meaningful conversation with a decision-maker than those that waited even one hour longer, and 60x more than those that waited 24 hours.
• MIT / InsideSales “Lead Response Management Study” — the odds of contacting a lead drop 100x between the first 5 minutes and the first 30 minutes, and qualifying odds drop 21x. The sooner you respond, the more likely you are to close.
• Vendasta / LSA speed-to-lead surveys — ~78% of customers hire the business that responds first, and over half of home-service leads go silent after 10 minutes of no response. The first call almost always wins.

The calculator assumes your close rate on reachedleads stays constant — the win comes from reaching a much bigger share of the leads you already pay for. Numbers are rounded and are estimates, not guarantees.